Creative Marketing Ideas To Grow Your Restaurant
Need some creative ideas on how to market your restaurant? Check out these tactics to boost your customers and sales.
There’s no doubt that the restaurant business is one of the most competitive ones out there. Staying ahead of the competition and keeping with the days is additionally changing into progressively tough.
So however are you attending to get a position on your competitors, keep relevant and attract paying customers to your restaurant?
I’m going to provide you with some creative marketing concepts and methods for your restaurant that are over simply gimmicks! Rather, they’re supported by exciting new marketing trends and can boost your business.
Let’s get right into it!
1. Create social media challenges or contests
Everyone loves winning free stuff and a social media contest is a fun way to promote your brand. Try a giveaway contest wherever you ask people to tag their favourite dining buddy!
This can help you gain a lot of followers, boost your brand visibility, and get more customers to check out your business. If the winner has never dined with you before it’ll provide them with an opportunity to do your restaurant risk-free.
2. Web design for restaurants
Having a high notch restaurant web design permits you to start the dining expertise before the customer even walks into your establishment. You can use your website to show diners the atmosphere, as well as your drinks and menu items.
You will need to make sure that your web site is compatible with mobile devices as well! If somebody is hungry the chances that they take the time to pull out their computer are slim. And that they are likely already on the go and will use a smartphone to quickly find a restaurant.
3. Facebook Advertising
I’m not talking about simply throwing cash pointlessly at Facebook ad’s and hoping to get results.
I’m talking about targeted marketing that really generates a lot of sales. Facebook’s advertising platform is a hidden under-appreciated gem.
If you’re unsure of a way to use Facebook advertising, see our guide at – online restaurants marketing – Facebook Advertising
There are 2 fundamental Facebook advertising campaigns that will cost you close to nothing and each restaurant must run!
Location & Preference-Based Campaign
The first is a location-based campaign that’s targeted at your particular audience. Once making a Facebook ad, limit the audience to only those that are literally close to your business.
These are the only possible people that can visit your store and pay you cash. Marketing to anyone else outside of this is a waste of your time.
You will also need to restrict your audience to support their preferences. For example, if you run a restaurant, restrict your ad to people who like coffee, are at a coffee-drinking age, etc. Use any many of the restrictions Facebook provides to actually narrow down your target market.
This ad can form the foundation of your Facebook marketing strategy and will value little to run. Imagine the power of this!
The only people who can see it are those that are actually around you and truly interested in your product.
This is another hidden gem that thus few restaurants actually implement. Once configuring your Facebook advert audience, you’ll limit it to people that have interacted along with your business in a way. I.e. liked your Facebook page, visit your website etc.
This means you’ll show ad’s to people that really care about your product! These are your highest converting and regular customers.
Creating an ad campaign specifically around re-targeting customers who have interacted with you may be a good way to get repeat sales.
Once again, these ad’s cost very little because your audience size is very small so it’s something every business can afford.
With these ad’s, it’s ideal to try to post a promotional offer or highlight your monthly special. That’s because these people are already responsive to your business and what you offer. To get them back, you need to point out something new and exciting.
Social media monitoring consists of checking your reviews on various platforms, checking comments and tagged posts. What are people saying regarding your restaurant on social media?
You as a restaurant owner or manager need to ensure anything your restaurant is tagged in or any comments that are posted. This is important so that you’ll be able to catch spam comments or correct posts that contain the incorrect info.
If you don’t have time to watch the many comments and posts from your followers, consider hiring a social media management company to do it for you!