Social distancing has decreased business, uniquely for food-related foundations but it boosted ordering in new habit seems to me here to stay. Many restaurants have remained closed or partially open due to lockdowns, which have impacted sales and operations. Luckily, creating an online ordering system for your restaurant is a great way to spark interest in your menu and generate revenue, even during an economic recession. Doing this will help you survive a very competitive field while opening up another revenue stream.
So you are looking to find out how to improve your customer’s online ordering experience for your food business? The first thing to find out is what type of online ordering system you are using. Generally speaking, there are 2 types, marketplace systems such as Uber Eats and independent systems like CloudMenu.
Your online ordering system must resemble your restaurant’s website as much as possible. It must follow your branding, provide an intuitive interface, and simplify payment. That way, customers will have a breezy ordering process, encouraging them to return and order again.
If you don’t have a standalone ordering system, we suggest that you try out the CloudMenu free plan which will allow you to create your own highly customizable ordering system and website.
you can promote your online ordering program to both increase orders and build strong customer relationships, even at a distance — and tee you up for success when your business returns to normal.
Update your Google My Business info
Your potential clients are most likely effectively tired of cooking. They will look on Google for take-out and delivery choices. The question is whether they’ll have the option to discover your restaurant, and be able to find out how to order from you — so let them realize you are especially in business and accepting online orders.
On the off chance that you haven’t as of now, guarantee your posting on Google My Business. At that point, alter your inclining to add your online ordering system — you can also share your online ordering site through the Posts feature of Google My Business.
On your website, place online ordering front and centre
Your restaurant’s website should include an abundance of photos and descriptions of your food, and it should include your menu. In any case, particularly at this moment, the main component to highlight is the way and when your visitors can arrange for take-out and delivery.
Add a link to your online ordering menu to your restaurant website. You can utilize these catches for ToastNow, which allows restaurants to access online ordering and e-gift card services, even without having a Toast retail location. If you use any other services, you can find their online ordering button images on their websites.
Consider how Area Four in Boston has updated its website with an immediate pop-up. Right away, Area Four lets customers know that they are open for to-go and delivery and shares its hours and availability.
How does an online ordering system work?
how does an online ordering system for food work? In a nutshell, an online ordering system works by providing a website or mobile app where customers can view a restaurants menu and place an order. These orders are then received by the restaurant using an app.
These days there are 100’s of online ordering systems accessible. From the marketplaces like Uber Eats, Menulog, Deliveroo, to the standalone systems like CloudMenu.
Each of these systems has their own selling focuses and work somewhat in an unexpected way. Standalone systems take a different approach by allowing restaurants to create their own unique website hosted at any web domain name.
For example, with CloudMenu, a restaurant can create their own website and start accepting online orders for free.